In addition, this problem will be further compounded by the proliferation of p2p sites that show live matches, bringing about the slow demise of the dominant position Sky sports had on live matches. And of course this dominant position was favoured by the premier league who themselves, benefited hugely from it from the exorbitant fees sky were able to pay out.
At last there may be light at the end of the tunnel, with a brilliant suggestion from the Everton Manager David Moyes, who I'm sure has seen my crystal ball of what lies ahead for football!.. The bbc website has the headline this morning "David Moyes advocates 20% pay cut to make game more affordable", and that's only the start, but a very useful, and helpful suggestion, if football is not to run itself aground very quickly!.
Football is a great sport, but it's going to suffer a self-distrust unless moves are made to align it to the current financial times we are living in.
(David Moyes ref: http://www.bbc.co.uk/sport/0/football/17249760)
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